It seems that recently social business is gaining momentum as a viable course for enterprises of all scales and scopes. This is in no small part due to the current state of the domestic and global economies, but one can hope that it is due to more than simply dollars and cents. Nobel Laureate Muhammad Yunus visited Ventura County over the weekend and it got me thinking about some of these issues yet again. He is known as “the banker to the poor” and is most famous for earning the Nobel Peace Prize with Grameen Bank. He founded the bank in the early 80s with the goal of providing small loans to the poor, primarily poor women. The bank operates in Bangladesh, Kosovo, Turkey, China, Costa Rica and the United States. His quote from the local paper is what prompted this post:
“It’s a new idea of business,” Yunus said in an interview Monday afternoon. “It’s something they should understand — that business can be done for maximizing social impact.”
All of which leads me to believe that the application store on iTunes is a place badly in need of some social conscience. Businesses and the people who run them have certain responsibilities. Many would argue that the primary responsibility is to make as much money as possible. There is often talk of good corporate citizenship and things of that nature from large entities, but most of the apps available are made by very small shops and even by individuals. We have a much better chance of bringing about some change in that setting. If each of us would raise our social conscience a bit and be willing to do more than simply sell applications we could make a very real difference. Live Inspired has chosen to do a little bit more. By downloading the app you are making a choice to help yourself while helping others. It’s an idea that is long overdue.